TOMS Shoes
As a top-performing designer specializing in email campaigns, I drive substantial revenue growth through visually compelling and strategically optimized designs. My expertise in crafting emails that resonate with audiences has consistently boosted click-through rates and conversions. Contributing my skills to a certified B Corp adds an extra layer of fulfillment, allowing me to align my professional talents with my values for positive social impact.
Reintroducing One for One™
Designing TOMS’ first One for One™ campaign in eight years meant stewarding one of the brand’s most defining commitments to impact. As the lead designer, I approached this work with deep responsibility knowing that One for One is not just a campaign, but the foundation of why TOMS exists.
This iteration of One for One was created in partnership with Save the Children, reinforcing TOMS’ long-standing commitment to supporting children and communities around the world. The goal was to create assets that moved people emotionally and motivated action clearly connecting each purchase to tangible, real-world impact.
In a landscape where design can be generated instantly, the real work lies in embedding intention, care, and humanity into every decision. Each typeface, image, and layout was chosen with purpose to build trust, communicate transparency, and honor both the mission and the people it serves.
Campaign PR Page
This page served as the narrative home for the One for One™ Day relaunch—bringing together the history, mission, and impact behind the campaign in one intentional space. Designed to be both informative and emotional, it connected TOMS’ legacy of giving with its modern partnership with Save the Children, clearly showing how one purchase translates into real-world change.
From long-form storytelling to thoughtful visual pacing, every element was crafted to honor where the movement began—and why it still matters today.
Featured below are select web, email, and paid social assets from the campaign. Together, they demonstrate how purpose-driven storytelling and performance-driven design can work in harmony, ensuring that impact remained not only visible, but deeply felt.
Campaign Impact
The One for One™ relaunch outperformed average full-price June days across key metrics, reinforcing that purpose-led storytelling can drive meaningful business results alongside real-world impact.
Email has always been one of TOMS’ most intimate channels. A direct line to customers where storytelling, trust, and impact need to coexist. I led the design for these direct-to-consumer emails with that in mind, treating each one as a small moment of connection rather than just a transaction.
Every layout, image, and line of hierarchy was designed to feel clear, human, and grounded in TOMS’ mission, guiding customers from story to action while reinforcing that purpose is at the center of everything the brand does.
Direct-To-Consumer Assets
