TOMS Shoes
As a top-performing designer specializing in email campaigns, I drive substantial revenue growth through visually compelling and strategically optimized designs. My expertise in crafting emails that resonate with audiences has consistently boosted click-through rates and conversions. Contributing my skills to a certified B Corp adds an extra layer of fulfillment, allowing me to align my professional talents with my values for positive social impact.Reintroducing One for One™
Designing TOMS’ first One for One™ campaign in 8 years meant balancing legacy with modern storytelling. My goal was to create assets that not only converted, but carried emotional weight: reminding customers that every purchase has impact.
In an age where AI can generate design at scale, the true role of a designer is to embed intention and humanity into each element. Every typeface, image, and layout decision was made to strengthen trust, communicate clarity, and reflect TOMS’ mission-driven ethos.
Deliverables included email, social, and digital campaign assets, crafted to connect purpose-driven storytelling with performance-driven design.
